Your daily dose of design

Design thinking is a term used to represent a set of cognitive, strategic and practical processes by which design concepts are developed. The famous inventor, engineer, businessman, and holder of no fewer than 186 patents Charles Kettering once said, “If you have always done it that way, it is probably wrong.”

Design thinking is both an ideology and a process that seeks to solve complex problems in a user-centric way. It focuses on achieving practical results and solutions that are:

• Technically feasible: They can be developed into functional products or processes;

• Economically viable: The business can afford to implement them;

• Desirable for the user: They meet a real human need.

The design thinking framework can be divided into three distinct phases: immersion, ideation, and implementation. This framework can be further broken down into five actionable steps which make up the design thinking process:

• Empathize

• Define

• Ideate

• Prototype

• Test

The ideology behind design thinking states that, in order to come up with innovative solutions, one must adopt a designer’s mindset and approach the problem from the user’s perspective. At the same time, design thinking is all about getting hands-on; the aim is to turn your ideas into tangible, testable products or processes as quickly as possible.

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